Meet the Team

Andrea Katz

Executive Director

Andrea started her career in hotel management in 1984 after finishing college in London for hotel/restaurant management and culinary arts. After she managed the historic Upham Hotel in Santa Barbara, Andrea’s career path led her to managing her first senior living community in 1992. In 1997, she moved into a director of administrative services position and assisted in the sales and marketing department for another local senior living community. After her time there, she relocated to Northern California and worked for another national senior living company for four years. Upon returning home to Santa Barbara, she quickly joined another senior living community as director of sales and marketing and was there for 14 years. We welcomed Andrea into the Oak Cottage family in early 2018, where her passion is assisting residents and families with finding their peace of mind when they make the transition to our community. One of Andrea’s greatest accomplishments was building a new management team at Oak Cottage that has enabled the community to re-energize to become the best memory care community in Santa Barbara. In her free time, Andrea enjoys spending time with her daughter and loves to travel the country and the world.

Rachel Roisum

Director of Sales and Marketing

Rachel Roisum is the director of the Sales and Marketing department. She is a graduate of FIDM Los Angeles, Calif., with a degree in merchandise marketing. Rachel managed a showroom in Los Angeles and New York for a large United States distributor of high-end women’s European contemporary apparel for 11 years. Looking for a better quality of life and to be near family, she relocated back to the Coachella Valley in 2011 to practice real estate at the on-site sales office of Rancho La Quinta Country Club in La Quinta, Calif. Upon receiving an offer to go back to the life of fashion without having to move to the city, she jumped at the opportunity to become a buyer for a historic boutique at the prestigious Club At Morningside in Rancho Mirage, Calif.

Always looking for a sales position that allowed her to give back to the community and make a difference, Rachel left the fashion world to join the health care industry in its efforts to make an impact in people’s lives. Rachel comes most recently from Mission Hills Assisted Living and Memory Care a previous ISL community in Rancho Mirage, CA. In her spare time, Rachel enjoys reading, church and giving back to the community.

Jovany Guerra

Resident Care Director

Jovany is Oak Cottage’s licensed nurse and resident care director. A resident of Santa Barbara, Jovany graduated from San Marcos High School and Santa Barbara City College as a nursing major. His extensive experience with caregiving allowed him to be the director of Staff Development at a Lompoc Skilled and Rehab Center, where he had a number of accomplishments including establishing a state-approved, facility-based, Nurse Aide Training Program, and held the clinical and theory instructor position for three successful CNA classes. He was responsible for the community’s ongoing CNA and nurse training, staffing, human resources, and risk management. Jovany has also worked at Maravilla Assisted Living as a nurse supervisor for both assisted living and memory care units.

He finds it an honor to work with our seniors and provide oversight of delivery of all care. Jovany is a proud father of two children, Jovany Jr. and Jayden, who both mean the world to him. He enjoys taking rides on his motorcycle with his lovely girlfriend, Kate, traveling, hiking and, above all, helping others.

Edith Martinez

Business Office Director

As a Santa Barbara native, Edith loves hiking the Santa Barbara trails, which is where she began to appreciate the beauty of the outdoors. She also loves cooking, due to being raised by her grandmother. She has a desire to one day create a recipe book based on her grandmother’s delicious food.

Denise Omana

Vibrant Life Director

As Oak Cottage’s Vibrant Life director, Denise takes great pride in having the ability to enrich residents’ lives by providing activities that revolve around personal interests. She is passionate about helping people and caring for their well-being.

Born and raised in Los Angeles, Denise enjoys reading, traveling and water sports. She is a huge animal lover, especially dogs.

Wade Norman

Building Services Director

Wade has lived in Santa Barbara for nearly 50 years. A union electrician by trade, he transitioned to caregiving prior to his position at Oak Cottage. His passion is the ocean, and he loves to fish and free-dive spearfish. In his spare time, Wade enjoys skiing, painting and gardening with his wife. With personal connections to Alzheimer’s, memory care is his vocational calling.

Fidel Alfaro

Culinary Service Director

While originally from Mexico, Fidel is a graduate of Santa Barbara City College’s Culinary Arts Program. Growing up, he was inspired by his mother’s cooking, specifically her homemade cheese, sauces and mole. His professional chef experience has spanned two years in El Encanto Garden Villas and Main Squeeze Restaurant and 15 years at Casa Dorinda, where he held the sous chef position the last five years. He takes pride in cooking delicious and healthy food of various cuisines, color, taste and nutrition.